To be effective, a Web site should complement the strategic goals of your organization. More than ever, consumers are using the Web to gather information or to make buying decisions. The image you convey online goes a long way toward enticing, or turning off, your future clients. Similarly, the user interface (forms, menus, polls, etc.) can influence how well you serve current customers. So, essentially, a Web site must not only look good, complement strategic goals and convey the proper marketing message --
it must also be easy to (and fun) to navigate.

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